Journey Maps
Journey Maps are a way to organize how and why a user might use a feature.
Reference Material
The team needs to start with user profiles / personas. Because you really can’t complete any UX activity without having a resource on-hand that describes each of your users.
Anderson, Stephen P. Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter). (New Riders) 2011. [1]
Garret, Jesse James. The Elements of User Experience: User-Centered Design for the Web and Beyond (2nd Edition) (Voices That Matter). (New Riders) 2010. [2]
Introduction to UX (October 2015). EffectiveUI. Retrieved from SlideShare: [3]
O’Conner, Kevin. “Personas: The Foundation of a Great User Experience.” UX Magazine 640 (March 2011). [4]
Toporek, Adam. “7 Tips to Get Started with Customer Journey Mapping.” Convince&Convert (28 April 2015). [5]
Schlomo Golz. “A Closer Look At Personas: A Guide to Developing The Right Ones (Part 2).” Smashing Magazine (13 August 2014). [6]
User Persona Creator. (n.d.) Extensio: [7]
Grocki, Megan. “How to Create a Customer Journey Map.” UX Mastery (16 September 2014). [8]
Ilama, Eeva. “Creating Personas.” UX Booth (9 June 2015). [9]
Journey Map (4 November 2013). Stanford d.school: [10]
Kaplan, Kate. “When and How to Create Customer Journey Maps.” NN/g Nielsen Norman Group (31 July 2016) [11]
Lichaw, Donna. The User’s Journey: Storymapping Products That People Love. (Rosenfeld Media) 2016.
Rapid Techniques for Mapping Experience
Videos
{ https://traininggwava.microfocus.net/videos/2017-09-28%2012.05%20Journey%20Map%20Training.mp4 2017-09-28 Training Video]
