Encoding Issues
From GWAVA Technologies Training
Sometimes a user will have their email client set oddly and set strange characters in the emails.
“’” showing on page instead of “ ' ”
That is an indicator of that.
http://stackoverflow.com/questions/2477452/%C3%A2%E2%82%AC%E2%84%A2-showing-on-page-instead-of http://www.i18nqa.com/debug/utf8-debug.html