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Remove card <a href=" http://epilepsynl.com/zetia-cost.pptx#defensive ">zetia cost</a> Micha Kaufman, co-founder and chief executive of Fiverr, says simplicity was his original goal when he and his co-founder launched the site in early 2010. "Today, everyone has a talent that someone else needs. [We thought], 'How cool would it be to put these amazing talents together in one place?'" While other freelance marketplaces were more onerous, requiring price negotiation and back-and-forth to define the scope of work, Kaufman says at Fiverr, the initial focus on a single price point ($5) takes that complexity out of the equation. "Buying shouldn't take more than 20 to 30 seconds," he says.