Difference between revisions of "Journey Maps"
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| − | '''Journey Map''' (4 November 2013). Stanford d.school: [https://vimeo.com/78554759] | + | '''Journey Map''' (4 November 2013). Stanford d.school: [https://vimeo.com/78554759] |
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| + | '''The 5 Steps to Customer Journey Mapping''' Kate Kaplan [https://www.nngroup.com/videos/customer-journey-mapping-steps/] | ||
[https://traininggwava.microfocus.net/videos/2017-09-28-12_05-Journey-Map-Training.mp4 Training Video] | [https://traininggwava.microfocus.net/videos/2017-09-28-12_05-Journey-Map-Training.mp4 Training Video] | ||
Revision as of 16:57, 3 October 2017
Journey Mapping is a powerful process for identifying the user experience - and in our case, for knowing how to design our software to best meet the user's needs.
Reference Material
The team needs to start with user profiles / personas. Because you really can’t complete any UX activity without having a resource on-hand that describes each of your users.
Rapid Techniques for Mapping Experience
Anderson, Stephen P. Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter). (New Riders) 2011. [1]
Garret, Jesse James. The Elements of User Experience: User-Centered Design for the Web and Beyond (2nd Edition) (Voices That Matter). (New Riders) 2010. [2]
Introduction to UX (October 2015). EffectiveUI. Retrieved from SlideShare: [3]
O’Conner, Kevin. “Personas: The Foundation of a Great User Experience.” UX Magazine 640 (March 2011). [4]
Toporek, Adam. “7 Tips to Get Started with Customer Journey Mapping.” Convince&Convert (28 April 2015). [5]
Schlomo Golz. “A Closer Look At Personas: A Guide to Developing The Right Ones (Part 2).” Smashing Magazine (13 August 2014). [6]
User Persona Creator. (n.d.) Extensio: [7]
Grocki, Megan. “How to Create a Customer Journey Map.” UX Mastery (16 September 2014). [8]
Ilama, Eeva. “Creating Personas.” UX Booth (9 June 2015). [9]
Kaplan, Kate. “When and How to Create Customer Journey Maps.” NN/g Nielsen Norman Group (31 July 2016) [10]
Lichaw, Donna. The User’s Journey: Storymapping Products That People Love. (Rosenfeld Media) 2016.
Videos
Journey Map (4 November 2013). Stanford d.school: [11]
The 5 Steps to Customer Journey Mapping Kate Kaplan [12]
